Divine Light Integration and Coaching

01: THE CLIENT

Logo Design
Website Development
Branding and Identity

An inviting, and fully accessible website designed to support Divine Light Integration and client coaching services.

THE CHALLENGE

Melanie Waterfall, the owner of Divine Light Integration, was ready to support her geographically diverse client base through an online platform. Her website needed to enable her to easily manage her coaching practice and allow her clients find what they were looking for.

THE SOLUTION

We worked with Ms. Waterfall to develop a unique brand that would allow enchanting services to be enhanced visually. She wanted her clients to get a sense of the support they would receive when working with her while inviting them to feel warm, calm and welcome.

02: OUR APPROACH

Developing Virtual Mysticism and Connection

Designing a pleasant feel for clients visiting Divine Light Integration online was done through stylized photographs, curated fonts and custom colours. In a world filled virtual noise and clutter, creating an authentic space that allowed relaxation to occur naturally for website users was a priority.

An updated logo with a more condensed image design and darker text helped it be visually clean and recognizable.

Having a variety of logo variations and a clear colour pallet helps the hospice team stay on brand.

Clear clean font choices and photos that help distinguish their communication assets as their own on all platforms.

THE TURNING POINT

Weaving the senesce into the web

Staring at screens can feel impersonal at times, this is why we focused so intently on creating a website for Melanie that was truly distinct in its design.

Finding ways to support a blended hands-on/virtual approach to coaching means that each component that goes into the website needs to be well planned out.

We worked with Ms. Waterfall throughout the entire web development process. From determining her primary needs like online intake forms to payment processing options, her website was a truly collaborative team effort.

03: THE RESULT

Collaboration Creates Connectivity

Divine Light Integration is a process, which involves dissolving, reimagining and revising who you are so you can live an authentic life with gratitude and abundance.

Developed a unique website that met a clearly defined vision.
Created a custom logo based on very specific ideas and goals.
Established branding standards which included style guidelines for colours, text and images.
Designed business cards based on brand identity elements to keep all assets consistent.

"Working with Fern and Beth is always a wonderful experience. They hold my vision so clearly throughout each step and work in a timely and professional manner, always easy to reach and full of creative ideas and concepts. They bubble over with talent and creative solutions for your business! Highly recommend Spring Creative!"

MELANIE WATERFALL

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