Branding a Legacy




Website Development/Graphic Design

When the Martin’s first contacted us to discuss their marketing ideas for their family fishing business we were excited for several reasons.

  1. We knew how fun Angelyne Martin is to work with from other projects.
  2. Her family’s fishing business was experiencing growth and they needed help getting their marketing and branding organized—two of our favorite things to do.
  3. And last but not least, their idea to brand their family’s business in honour of their mom was really inspiring to us. We love legacy projects because we find the work very meaningful. In the Martins case, they wanted to have a custom logo created in the likeness of their mom “Lil Red”. Once her depiction was established all the other elements could develop over time.

Through an ongoing consultative process, we worked with Angelyen Martin to bring their family’s vision to life, and they LOVE the outcome! Now that the branding direction is solidified we are working on other key pieces of their marketing assets including their website and product labeling. 

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