Victoria Falls House

01: THE CLIENT

Logo Re-Design
Website Development
Branding Strategy

Cosy accommodations located in the heart of the quaint mountain town of Nelson, BC, Canada

THE CHALLENGE

The owners of Victoria Falls House wanted to update their logo and redesign their business website. Their desire was to create a cohesive brand that would communicate a feeling of quality and warmth.

THE SOLUTION

The owners of Victoria Falls House wanted to update their logo and redesign their business website. Their desire was to create a cohesive brand that would communicate a feeling of quality and warmth.

We designed a new logo that was in alignment with their goals and would allow for branding consistency across various promotional platforms.

02: OUR APPROACH

Creating Consistency and Versatility

Branding assets that are versatile, such as logos and websites, are a tremendous help when developing variations of promotional materials. Having a brand strategy and style guide ensures marketing remains consistent and effective.

A simple square logo is a striking shape to use when uploading your identity on the web.

Having a rectangular logo is perfect for print material. Adding a location name is always a plus.

Storytelling logos often evoke emotion, especially when they convey personal meaning.

THE TURNING POINT

Bringing the Past into the Future

Kelly and Cathy-Ann, the owners of Victoria Falls House, have been hosting guests at their charming vacation suites for over a decade.

Their business was growing and they were ready to update their branding. They wanted a new logo and website to be designed that were modern, versatile and appealing to their primary clients.

We worked with them through a consultative process to draw out their ideas and bring their vision to life.

03: THE RESULT

Branding a Warm Welcome

Victoria Falls House Vacation Suites caters to a variety of guests including outdoor enthusiasts, families and business professionals. It was important to create a brand that evoked a warm and inviting feeling to a diverse client base.

Designed a customized logo that met clearly defined goals and objectives
Created multiple versions of the logo to suit different promotional needs which included both print and web marketing materials
Established branding standards which included guidelines for colours, text and image placement
Developed a new website that incorporated existing channel management and booking software.

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View the Victoria Falls House Brand Style Guide

"We recently worked with Spring Creative to "rebrand" with new logos, website ideas, and general promotion and marketing. What a treat! Fern was creative, positive and receptive and the final products that rose to the top were just what our business needs! We recommend working with this company 100%! "

CATHY-ANN AND KELLY, OWNERS OF VICTORIA FALLS HOUSE

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