How to Utilize Perspective to Brand Your Organization How to Utilize Perspective to Brand Your Organization Energetically, the foundation of your organization, its purpose and overall vision needs to match your brand identity—what your target client sees and experiences about your company. Your brand identity is the personality of your organization and the promises it […]
Photo of Kootenay Lake Hospital Heart glowing on a snowy night. Nelson, B.C. Positive Change at Work Positive Change at Work We know Canadians have been stepping up during the pandemic: our frontline workers are tirelessly taking care of the elderly and the sick, people are working in the community cleaning, serving, delivering, transporting essential
Photo by Edie Stowell Why We are Donating to The Cottonwood Lake Preservation Society Choosing to donate through our agency to the Cottonwood Lake Preservation Society (CLPS) was an easy decision for our team. Many of us had already made personal donations so it was a natural next step to make a contribution as a business.As
How to Brand Your Business the Easy Way To be recognized in your industry, easily found by your target audience, and to magnify your business presence, your branding must be compatible with your long-term vision. However, spending time on this crucial branding process can be challenging while managing a myriad of other important tasks within
As the communication landscape rapidly changes, it becomes challenging to find the right path to achieve marketing goals. Whether you are a business owner, organization leader or a solo-prenure you are faced with a similar underlying question when it comes to deciding upon promotional tactics: how do you effectively connect with your target audience?
Fern’s natural aptitude for technology was complemented by her intuitive grasp of balance and design. Her mother, a freelance artist and educator savvy in promoting her own artwork encouraged the latter inclination in young Fern.