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How to Utilize Perspective to Brand Your Organization

How to Utilize Perspective to Brand Your Organization How to Utilize Perspective to Brand Your Organization Energetically, the foundation of your organization, its purpose and overall vision needs to match your brand identity—what your target client sees and experiences about your company. Your brand identity is the personality of your organization and the promises it […]

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Positive Change at Work

Photo of Kootenay Lake Hospital Heart glowing on a snowy night. Nelson, B.C. Positive Change at Work Positive Change at Work We know Canadians have been stepping up during the pandemic: our frontline workers are tirelessly taking care of the elderly and the sick, people are working in the community cleaning, serving, delivering, transporting essential

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How-to-create-Branding-Clarity

Creating Branding Clarity

As the communication landscape rapidly changes, it becomes challenging to find the right path to achieve marketing goals. Whether you are a business owner, organization leader or a solo-prenure you are faced with a similar underlying question when it comes to deciding upon promotional tactics: how do you effectively connect with your target audience?

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