Creating Branding Clarity
An approach tailored to meet individual needs is the answer. Careful planning is required rather than a one-size-fits-all approach. This process can be overwhelming when trying to choose the best promotional strategies.
It’s also no secret that communication outreach has changed dramatically since the internet became a regular part of our lives. Although there is still a place for standard marketing methods, we now have an ever-evolving digital landscape to navigate. The plethora of marketing choices available can create confusion and chaos.
To complicate matters further, some products or services benefit from a hybrid-marketing approach. This involves utilizing traditional methods such as newspaper ads and posters, in addition to digital strategies. Even though you can now meet clients virtually, in-person networking is still a viable way to reach your target audience.
Is your head spinning yet? If so you’re not alone.
With the advancement of digital marketing methods, it has never been easier, or more cost-effective, to put your products or services in front of your target audience. For example, running a Google or Facebook Ad campaign can help ensure that your ad reaches your ideal clients. These platforms have become so intuitive that they are literally changing decision-making and purchasing patterns of consumers.
Through such online campaigns, you have the ability to leverage SEO (search engine optimization) algorithms. These algorithms work by gathering information to narrow down specific demographics. People’s locations, interests and behaviours are all calculated into the equation by the search engine to help you reach the right people. Such targeted campaigns will assist you in establishing highly qualified and relevant leads (people who are interested in your product or service). Obtaining relevant leads is the goal of online or in print promotional campaigns.
Know who you want to reach so the algorithms can work for you.
If you are talking to everyone, quite often you are talking to no one. Effective marketing communication is about connecting and engaging with your audience in a personalized way that is relevant to them. Whether you are using traditional ways, digital methods or a combination of both, the first step in gaining true branding clarity is to be clear about who you are helping.