Meet the team

The Spring Creative Team: from left, Kathy Stowell, Fern Sabo, Kimberley Hyatt, Beth Austin, Laurel T. Colins.

Meet the team

We believe great results are achieved through a cohesive, collaborative and holistic approach. As stewards of your brand’s success, we at Spring Creative take our responsibility to provide you with innovative and effective solutions to heart. 

We believe great results are achieved through a cohesive, collaborative and holistic approach. As stewards of your brand’s success, we at Spring Creative take our responsibility to provide you with innovative and effective solutions to heart. 

Fern-Sabo-Sping-Creative-Nelson-BC

Fern Sabo

MANAGING DIRECTOR

A collaborator at heart, Fern is passionate about working closely with her clients to create compelling brands and innovative online marketing solutions. Moving a concept from the development stage to its delivery is sometimes an overwhelming path. Fern’s specialty is providing support and big-picture vision throughout the process. The digital world is a communication platform, a storefront, a representation of you and your project. Stepping into the virtual sphere requires a memorable look that makes a lasting impression.

Through discussion Fern ascertains your needs and develops a strategic plan to meet them. The resulting marketing assets or promotional designs will represent your brand in the virtual world. She makes the essence of what you offer clear to your target audience.

She shares her experience through organizations such as Friends of Kootenay Lake, GlobalCitizen.org and International Women’s Day. Fern’s mantra is “nature is my cathedral, community is my culture and family is my foundation.”

Fern Sabo

MANAGING DIRECTOR

A collaborator at heart, Fern is passionate about working closely with her clients to create innovative designs and compelling websites. Moving a concept from the development stage to its delivery is sometimes an overwhelming path. Fern’s specialty is providing support and big-picture vision throughout the process. The digital world is a communication platform, a storefront, a representation of you and your project. Stepping into the virtual sphere requires a memorable look that makes a lasting impression.

Through discussion Fern ascertains your needs and develops a strategic plan to meet them. The resulting marketing assets or promotional designs will represent your brand in the virtual world. She makes the essence of what you offer clear to your target audience.

She shares her experience through organizations such as Friends of Kootenay Lake, GlobalCitizen.org and International Women’s Day. Fern’s mantra is “nature is my cathedral, community is my culture and family is my foundation.”

Beth Joy Austin

DIRECTOR OF DESIGN
Graphic Design
Beth found her true calling in the graphic design program at Vancouver Island University. While there, her hard work and talents won her the Visual and Applied Art Award for Graphic Design and also for Photography.

After graduating, she worked within a busy team in Nelson, BC for six years and another three on her own, before joining Spring Creative’s agency in 2019.

Preserving Originality Many logos and digital work Beth sees have a homogenized look. “I try to marry the artistic and more digital sides of graphic design to create an original look. Being able to contribute an illustrative design—I love that.”
Working with People
Learning about the people she’s working for and their industry, business or approach inspires Beth. Excitement lies in the challenge of creating a solution for our clients’ needs.

Outside of Work
Hanging out with her husband and kidlits on a walk or outdoor adventure takes up her free time, along with a love of cooking.

Beth’s most treasured possession is her travel watercolour painting set, which she takes everywhere to paint the flora and fauna she discovers along the way.
Beth-Austin-Sping-Creative-Nelson-BC

Beth Joy Austin

DIRECTOR OF DESIGN
Graphic Design
Beth found her true calling in the graphic design program at Vancouver Island University. While there, her hard work and talents won her the Visual and Applied Art Award for Graphic Design and also for Photography.

After graduating, she worked within a busy team in Nelson, BC for six years and another three on her own, before joining Spring Creative’s agency in 2019.

Preserving Originality Many logos and digital work Beth sees have a homogenized look. “I try to marry the artistic and more digital sides of graphic design to create an original look. Being able to contribute an illustrative design—I love that.”
Working with People
Learning about the people she’s working for and their industry, business or approach inspires Beth. Excitement lies in the challenge of creating a solution for our clients’ needs.

Outside of Work
Hanging out with her husband and kidlits on a walk or outdoor adventure takes up her free time, along with a love of cooking.

Beth’s most treasured possession is her travel watercolour painting set, which she takes everywhere to paint the flora and fauna she discovers along the way.
Beth-Austin-Sping-Creative-Nelson-BC

Beth Joy Austin

DIRECTOR OF DESIGN
Graphic Design
Beth found her true calling in the graphic design program at Vancouver Island University. While there, her hard work and talents won her the Visual and Applied Art Award for Graphic Design and also for Photography.

After graduating, she worked within a busy team in Nelson, BC for six years and another three on her own, before joining Spring Creative’s agency in 2019.

Preserving Originality
Many logos and digital work Beth sees have a homogenized look. “I try to marry the artistic and more digital sides of graphic design to create an original look. Being able to contribute an illustrative design—I love that.”
Working with People
Learning about the people she’s working for and their industry, business or approach inspires Beth. Excitement lies in the challenge of creating a solution for our clients’ needs.

Outside of Work
Hanging out with her husband and kidlits on a walk or outdoor adventure takes up her free time, along with a love of cooking.

Beth’s most treasured possession is her travel watercolour painting set, which she takes everywhere to paint the flora and fauna she discovers along the way.
Kathy-Stowell-Sping-Creative-Nelson-BC

Kathy Stowell

DIRECTOR OF MARKETING
Organic Online Outreach
Kathy unites your business’s core values with marketing practices that attract your ideal customers. Developing simple yet potent strategies for consistent and organic online outreach—email marketing, optimizing social media platforms, blogging, creating evergreen content and case studies—is her specialty.

Marketing Experience
Kathy completed a degree in Communication Studies from the University of Calgary and worked in advertising agencies for five years post-degree.
Online Presence
Drawn by the idyllic mountain culture and the small-town vibe of Nelson BC, Kathy and her husband moved to the to the Kootenays in 2007. Shortly after, she built an online presence that has since morphed into a robust business of helping life coaches to develop their organic online outreach.

A True Connector
Kathy aids folks in forging true connections and friendships directly and through the online medium. More than once people have told her they are still working with someone she introduced them to.

After Work
Living with her husband, and two children, Kathy enjoys cuddling her two wiener dogs, walking or Nordic skiing, imbibing many daily lattes and creating lovely meals with local ingredients.

Kathy Stowell

DIRECTOR OF MARKETING

Organic Online Outreach
Kathy unites your business’s core values with marketing practices that attract your ideal customers. Developing simple yet potent strategies for consistent and organic online outreach—email marketing, optimizing social media platforms, blogging, creating evergreen content and case studies—is her specialty.

Marketing Experience
Kathy completed a degree in Communication Studies from the University of Calgary and worked in advertising agencies for five years post-degree.
Online Presence
Drawn by the idyllic mountain culture and the small-town vibe of Nelson BC, Kathy and her husband moved to the to the Kootenays in 2007. Shortly after, she built an online presence that has since morphed into a robust business of helping life coaches to develop their organic online outreach.

A True Connector
Kathy aids folks in forging true connections and friendships directly and through the online medium. More than once people have told her they are still working with someone she introduced them to.

After Work
Living with her husband, and two children, Kathy enjoys cuddling her two wiener dogs, walking or Nordic skiing, imbibing many daily lattes and creating lovely meals with local ingredients.

Kimberley Hyatt

CONTENT COORDINATOR
Compelling Storytelling
Passionate about translating your organization’s story into compelling content, Kimberley works with you to create that emotional connection between your business and target audience. She has been distilling communications into persuasive stories since 2012.

A Writing Passion
Kimberley has created evergreen content, blogs and website, brochure and ad copy for numerous businesses over the years. An English degree, editing courses and ongoing education about the current marketplace, continual reading, writing a fiction manuscript and being published in magazines all hone her skills.
The People Connection
Kimberley developed an intuitive touch with people while active travel guiding around the world for Backroads over fifteen years. Helping people translate their business ethos into persuasive content is fuel for her fire. It may be her writing you use, but it is your organization’s voice that stands out.

At Large in the Kootenays
Being able to play tennis with her husband, Nordic ski and hike with her dogs without stepping into a vehicle are some of the reasons Kimberley loves living in uphill, Nelson, BC. A ceramic and sketch artist, she is inspired by animals and the natural world. When not in the studio on days off, Kimberley spends deck time reading or writing, and yard time, gardening.

Kimberley Hyatt

CONTENT COORDINATOR
Compelling Storytelling Passionate about translating your organization’s story into compelling content, Kimberley works with you to create that emotional connection between your business and target audience. She has been distilling communications into persuasive stories since 2012.

A Writing Passion
Kimberley has created evergreen content, blogs and website, brochure and ad copy for numerous businesses over the years. An English degree, editing courses and ongoing education about the current marketplace, continual reading, writing a fiction manuscript and being published in magazines all hone her skills.
The People Connection
Kimberley developed an intuitive touch with people while active travel guiding around the world for Backroads over fifteen years. Helping people translate their business ethos into persuasive content is fuel for her fire. It may be her writing you use, but it is your organization’s voice that stands out.

At Large in the Kootenays
Being able to play tennis with her husband, Nordic ski and hike with her dogs without stepping into a vehicle are some of the reasons Kimberley loves living in uphill, Nelson, BC. A ceramic and sketch artist, she is inspired by animals and the natural world. When not in the studio on days off, Kimberley spends deck time reading or writing, and yard time, gardening.

Kimberley Hyatt

CONTENT COORDINATOR

Compelling Storytelling Passionate about translating your organization’s story into compelling content, Kimberley works with you to create that emotional connection between your business and target audience. She has been distilling communications into persuasive stories since 2012.

A Writing Passion
Kimberley has created evergreen content, blogs and website, brochure and ad copy for numerous businesses over the years. An English degree, editing courses and ongoing education about the current marketplace, continual reading, writing a fiction manuscript and being published in magazines all hone her skills.
The People Connection
Kimberley developed an intuitive touch with people while active travel guiding around the world for Backroads over fifteen years. Helping people translate their business ethos into persuasive content is fuel for her fire. It may be her writing you use, but it is your organization’s voice that stands out.

At Large in the Kootenays
Being able to play tennis with her husband, Nordic ski and hike with her dogs without stepping into a vehicle are some of the reasons Kimberley loves living in uphill, Nelson, BC. A ceramic and sketch artist, she is inspired by animals and the natural world. When not in the studio on days off, Kimberley spends deck time reading or writing, and yard time, gardening.
Laurel-T. Colins-Sping-Creative-Nelson-BC

Laurel T. Colins

CREATIVE DIRECTOR
Thirty Years Experience
Thirty years in the film industry has taught Laurel that capturing the desired image on a live shoot takes planning and preparation. She practices principles of feng shui, such as intentional placement on set and after, when choosing imagery for digital use.

Always considering the thoughts and feelings evoked in your target audience by the imagery they see, Laurel helps your business stay on brand.

The Ethos of a Business
Just as the written word conveys information and emotion, so do the visuals of any promotional materials. By combining deliberate colour choices with recurring shapes and textures, Laurel develops cohesive visual imagery for your social media posts, website or promotional materials. When chosen with care, pictures can emulate the ethos of your business; a colour palette can be as recognizable as a logo.
Visual Elements
Pulling together the visual elements of branding and marketing is a big job. Laurel enjoys helping people focus on their desired outcome to manifest what they want. “There is always beauty to be found; it’s the law of attraction,” she says with a smile.

At Play
Laurel divides her time between Nelson and Vancouver, BC. She downhill and x-country skis on days off and loves to create experiences: boating and beach explorations, treasure hunting at junk shops, walking, cooking and decorating with flowers.

Laurel T. Colins

CREATIVE DIRECTOR

Thirty Years Experience
Thirty years in the film industry has taught Laurel that capturing the desired image on a live shoot takes planning and preparation. She practices principles of feng shui, such as intentional placement on set and after, when choosing imagery for digital use.

Always considering the thoughts and feelings evoked in your target audience by the imagery they see, Laurel helps your business stay on brand.

The Ethos of a Business
Just as the written word conveys information and emotion, so do the visuals of any promotional materials. By combining deliberate colour choices with recurring shapes and textures, Laurel develops cohesive visual imagery for your social media posts, website or promotional materials. When chosen with care, pictures can emulate the ethos of your business; a colour palette can be as recognizable as a logo.
Visual Elements
Pulling together the visual elements of branding and marketing is a big job. Laurel enjoys helping people focus on their desired outcome to manifest what they want. “There is always beauty to be found; it’s the law of attraction,” she says with a smile.

At Play
Laurel divides her time between Nelson and Vancouver, BC. She downhill and x-country skis on days off and loves to create experiences: boating and beach explorations, treasure hunting at junk shops, walking, cooking and decorating with flowers.

The Spring Creative Team in our Natural Habitat

The Spring Creative Team in our Natural Habitat

Strategy is an integral part of engaging one’s audience. It’s your foundation to successful marketing and beautiful design.

Meet with our team

Feeling inspired to take action? All new projects start with a 45-minute, complimentary consultation where we get to know you and your goals. Fill out our project form to get started!