Writing entertaining blogs with pertinent information reinforces your status as an industry leader.
Newsletters are a more intimate and chatty way of staying in touch with clients than blogging. They keep people current with real time events and offerings.
Relevant information in blogs or how-to guides can remain fresh and useful for an indefinite amount of time.
Case Studies of Past Clients
Developing case studies of past work can entice future clients.
Testimonials are invaluable. Most people read reviews to check out a company, product or service.
Online reviews are the new word of mouth, i.e., Google My Business Listing.
Course Education and Free Content
Downloadable work books or free forms can entice people to join your email list.
Many people prefer to hear and see their information rather than read it.
Perfect for someone doing the dishes, making dinner or driving, podcasts can stand alone or be part of other platforms.
The personality, purpose, relationship and experience customers perceive when they think about your services or product should remain consistent no matter what platform you connect on.
The opportunity to reach and interact directly with your target audience is a beautiful thing. Start small and build with online outreach; it’s worth the hard work.