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How To Build Meaningful Connections Through Branding How To Build Meaningful Connections Through Branding Emotional branding goes beyond simply promoting products and services; it aims to create a deep emotional connection between customers and brands. It involves understanding the desires, aspirations, and values of the target audience, and then crafting a brand identity that resonates […]

Six Questions to Answer When Writing Your Brand Story Six Questions to Answer When Writing Your Brand Story Your target audience is ultimately looking for connection with you and will develop a relationship with your brand if it resonates with them. Answer these questions to create and clarify your brand story. 1. Where are you now?  

Behind the Scenes of Facebook Marketing Behind the Scenes of Facebook Marketing Facebook has a very interesting way of delivering the ads that businesses run though their platform. Understanding this process can be technical and complex.  To demonstrate this process here is an example:  Skylar recently clicked on a link that a friend posted to

Twelve Commonly Asked Questions About SEO and Why It Helps Your Business Twelve Commonly Asked Questions About SEO and Why It Helps Your Business Have you heard that improving your Search Engine Optimization (SEO) improves your chances of being easily found online? Wendy Piersall, online entrepreneur and author says it best. “Google only loves you,

When baking a cake, you follow the recipe in a logical sequence to ensure that your confection rises and tastes delicious. The same goes for a blog. Our recipe begins with a BLOG OUTLINE. By following the steps of the outline, your ingredients for the blog are added in sensible order making the result palatable to your readers.

Earth Day 2021 Earth Day 2021 Happy Earth Day 2021! We love getting out into nature, and we love it, even more, when we can help keep it clean. For this year’s Earth Day we headed to an area along the Kootenay River where there were some big piles of garbage washed up on the

Six Ways Organic Outreach Helps Your Business Reach and Engage with Your Target Audience Spring Creative Six Ways Organic Outreach Helps Your Business Reach and Engage with Your Target Audience Spring Creative WHAT IS ORGANIC OUTREACH EXACTLY AND WHAT DOES IT DO? A combination of mostly online methods—think email newsletters and blogging, social media posts,

Quick Tips For Managing Your Inbox Quick Tips For Managing Your Inbox Handling your inbox is akin to keeping a clean fridge. Do you eat everything before it goes off and get rid of food prior to the blue phase, or do you see it and think, I’ll deal with that later? Later means your