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Why Your Business Needs a Blog: More Than Just a “News” Section
Protecting Your Digital Assets Staying Safe from Online ThreatsIn today's digital landscape, your website isn't just a static brochure – it's a dynamic hub for connecting with your audience and establishing your expertise. One of the most powerful tools for achieving...
Protecting Your Digital Assets: Staying Safe from Online Threats
Protecting Your Digital Assets Staying Safe from Online ThreatsThe currents of uncertainty swirling around US politics are undeniably creating ripples throughout our business community here in Nelson and beyond. In times like these, when the ground feels less stable,...
Navigating Uncertainty: In a Shifting Landscape, True Value and Remarkability Are Your Anchors.
NAVIGATING UNCERTAINTY: In a Shifting Landscape, True Value and Remarkability Are Your Anchors.The currents of uncertainty swirling around US politics are undeniably creating ripples throughout our business community here in Nelson and beyond. In times like these,...
Customer Experience in 2025: The Power of Human Connection
Customer Experience in 2025: The Power of Human ConnectionIn the bustling world of business, it's easy to get caught up in the numbers: sales figures, website traffic, conversion rates. But amidst all the data, it's crucial to remember one essential truth: happy...
How To Build Meaningful Connections Through Branding
Emotional branding goes beyond simply promoting products and services; it aims to create a deep emotional connection between customers and brands. It involves understanding the desires, aspirations, and values of the target audience, and then crafting a brand identity...
Six Questions to Answer When Writing Your Brand Story
Your target audience is ultimately looking for connection with you and will develop a relationship with your brand if it resonates with them. Answer these questions to create and clarify your brand story.1. Where are you now? You want to give your audience a glimpse...
Behind the Scenes of Facebook Marketing
Recently, a user clicked on a link that a friend posted to a website to buy a pair of boots. On the same day, they started receiving Facebook (FB) ads for similar boots from different brands on various sites. They understood that Facebook could use previous Google...
Are Keywords Still Important for SEO?
The power of Search Engine Optimization (SEO) has always been an important tool for digital marketers. However, as online search algorithms place increasing importance on the quality of written content behind a brand’s digital presence, one wonders is SEO still...
Twelve Commonly Asked Questions About SEO and Why It Helps Your Business
Have you heard that improving your Search Engine Optimization (SEO) improves your chances of being easily found online? Wendy Piersall, online entrepreneur and author says it best. “Google only loves you, when everyone else loves you first.” Google, with over 70% of...